Shah, Kruti <br/><br/>
Advertising and integrated marketing communication 
Kruti Shah 
 - Haryana  McGraw Hill  2014 
 - xxviii,889p.  includes images 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781259026058 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Journalism and mass communication
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHA